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About us

Motivated by health and fitness and with a passion for fitness fashion, a small group of individuals partnered up and ventured out to meet people. We then toured manufacturers, suppliers and spoke to people like us and you. We never knew when but then we all became a one family. The product line began with a single product and then evolved. We evolved because of you and our customers, who then become part of one large family, thats when we say "Welcome to the Cellu Community!

Where are we based? Primarily North America with our teams in US and Canada, but you see world is a tiny little community - isn't it?

We are striving to improve each day and we would love to have you join us in this journey!

Our Team

Our power professionals are a diverse dream team from all around the globe. Based in North America (US and Canada), our small, dedicated team is is there with you 24x7. Together with production facilities in US and Asia, and with marketing experts from all over the world, makes us a very multicultural and multidisciplinary group of people with a range of expertise that get the ball rolling and beyond.

Rolling with you!

Curated with passion and power, Cellu launched into the world with the intention to ease muscles, restore wellbeing and radically transform your health journey from stressed to flexed. We like to roll with the punches, without rolling in the deep and so should you; find flow and finesse with innovative products that essentially support your body and ease your mind. By relieving the daily pressures of life, rolling out the stress and stretching your body consistently, you will discover flexibility, functionality, and fundamental force so you can optimally keep rolling.